Facebook/Instagram Lead Ads: instant text and email
Contact paid-ad leads while they still remember filling out your form.
The problem
Meta lead ads are cheap per lead, but the leads go stale fast. Downloading a CSV once a day wastes the ad spend.
What it does
Each new lead-ad submission triggers an immediate text and a welcome email, then logs the lead to your CRM endpoint.
- Import
facebook-lead-ads-instant-followup.n8n.json. - Simplest path: use n8n's Facebook Lead Ads Trigger node (replace the Webhook) with a Meta app, or use Zapier/Make's native Lead Ads trigger to POST {name, phone, email, ad_name} to the Webhook URL.
- Attach Twilio Basic Auth and a Resend Header Auth credential (Authorization: Bearer re_...). Set FROM_EMAIL to a verified Resend domain.
- Set CRM_WEBHOOK_URL to wherever leads should land (HubSpot form endpoint, Airtable, Google Apps Script).
- Use Meta's Lead Ads Testing Tool to send a test lead.
Credentials: each HTTP node uses a generic credential (Twilio = HTTP Basic Auth with Account SID/Auth Token; Resend/OpenAI = Header Auth Authorization: Bearer <key>). Values like $env.BUSINESS_NAME read environment variables. On n8n Cloud, replace them with literal text or n8n Variables ($vars).
Make / Zapier notes
Make and Zapier both have native 'Facebook Lead Ads - New Lead' triggers. They're the easiest option if you don't want to create a Meta app.
If your CRM is HighLevel, its built-in Facebook Lead Ads integration can capture each lead and run the text and email from a HighLevel workflow, with no separate automation tool needed.
Compliance notes
SMS consent (TCPA / A2P 10DLC): Only text people who gave you their number for this purpose (form checkbox, booking, or past customer relationship for transactional messages). Marketing texts need prior express written consent. Register your Twilio number for A2P 10DLC, include your business name, honor STOP/HELP (Twilio handles STOP automatically), and only send 8am-9pm recipient local time. Add a consent line to the lead form ('I agree to receive texts from X') to cover follow-up texts. Email (CAN-SPAM / GDPR): Promotional emails need an unsubscribe link and your physical address; honor opt-outs. In the EU/UK you need opt-in consent.
Expected result
Much higher contact rate on ad leads and lower effective cost per booked appointment.
Workflow file: facebook-lead-ads-instant-followup.n8n.json